What is Pinterest?
Launched in 2010, Pinterest is a social Image bookmarking network deriving its concept from the ever popular Pinboard idea.
With a website and several smartphone apps, Pinterest is currently the third most visited social network in the United States, following Facebook and Twitter. As of October 2013, Pinterest is valued at 3.8 Billion Dollars.
According to Semiocast in July 2013, Pinterest has 70 million users worldwide with One-third of U.S. women using Pinterest.
What is Pinterest ‘s List of Features?
Any Pinterest user can create an account where he/she can upload, save, sort and categorize images, videos and links, named “pins”, in collections and groups named “pinboards”.
The network allows users to view content “pinned” by others and brows pinboards of others as well as a categorized homepage including things such as “Home and Decorating”, “Architecture”, “DIY &Crafts”, “Food & Drinks” and so on.
With buttons all over the internet, any user can share any link or image via the “Pin in” button.
In copyrighted manner, a user can re-post an exisiting pin on his/her board or what is named “re-pin”.
The homepage also displays what is called a “Tastemakers” page which recommends pinboards of content that is similar or based on a user’s previous history of pins.
If a user likes the activity of another user, he/she can choose to “Follow” that user, which notifies them of any activity “pinned” by the user they are following.
A user has the choice of creating several boards and also has the option of commenting on and liking pins of their own or other people’s pins. Any activity on Pinterest can be shared via Facebook and Twitter and other social networks.
Pinterest also allows businesses to create pages for to promote their products/services. In a recent case study of a major fashion retail website, users coming from Pinterest spent more than double the amount spent from users visiting from Facebook. It also showed that users spent much less time on the company’s online store and more time browsing the company’s pinboard. Business pages are allowed to post prices, sizes, ratings, reviews and even ingredient lists for recipes.
What is Pinterest ‘s Copyrights and Privacy Concern?
Pinterest launched a system of notification that gives permission to any copyright holder to send a request for content to be taken off the site.
To increase protection of copyrights, Pinterest released what is called a “nopin” HTML metatag which gives any website the choice to prevent others from using their images to be “pinned”. One of the major websites using this option is Flickr.
Pinterest also released its Acceptable Use policy, saying a user, by signing in, agrees not to post content which:
- is sexually explicit or pornographic;
- creates a risk of harm, loss, physical or mental injury, emotional distress, death, disability, disfigurement, or physical or mental illness to yourself, to any other person, or to any animal;
- may create a risk of any other loss or damage to any person or property;
- seeks to harm or exploit children by exposing them to inappropriate content, asking for personally identifiable details or otherwise;
- violates, or encourages any conduct that violates laws or regulations;
- contains any information or content we deem to be hateful, violent, harmful, abusive, racially or ethnically offensive, defamatory, infringing, invasive of personal privacy or publicity rights, harassing, humiliating to other people (publicly or otherwise), libelous, threatening, profane, or otherwise objectionable;
- contains any information or content that is illegal (including, without limitation, the disclosure of insider information under securities law or of another party’s trade secrets);
- infringes any third party’s Intellectual Property Rights, privacy rights, publicity rights, or other personal or proprietary rights;
- contains any information or content that you do not have a right to make available under any law or under contractual or fiduciary relationships; or
- is fraudulent, false, misleading, or deceptive.