Before you can get your bullying campaign up and running for the world to see, there are a few factors that you need to consider and questions that need to be answered. When you are ready to begin your stop bullying campaign, there are a lot of things that need to be done, and you greatly benefit from letting your friends and family members help. Allowing friends, family members, and fellow supporters to help you with this campaign is the perfect way to give your stop bullying campaign a boost.
The primary concern of the campaign are the factors that are addressed. Before you can discuss what the campaign addresses, you need to discuss the problem. In this instance, bullying is a form of violence that is not limited to one age group, but most bully victims are of middle school age.
People who are not familiar with bullying need to know the different types, and what you campaign is doing to make a difference. There are many different types of bullying that include:
When you are ready to address your problem, one issue you may want to start with is educational success. Most children are bullied in school, and they no longer want to attend school because of this situation. This a major problem because education is important. Start with this problem and address solutions that you have come up with.
Another issue you may want to address is the fact that bullying has a negative effect on a person’s mental health. Bullying can cause a person to feel bad about themselves and decrease their self-esteem. When a person’s self-esteem is low, other problems can occur. When children are worried about the bully that promised to get them in their next class, it’s difficult for a child to focus on the lesson being taught in the classroom.
Who Is Your Target Audience for Your Campaign?
Your target audience are the people you want intend for your campaign to reach. As far as the stop bullying campaign is concerned, a great target audience would be parents, and children who are of elementary and middle school age. In this instance, your target audience can be children of any age, young adults, adults, and parents. This is a good campaign that can reach everyone and inform people on the things that need to be discussed that pertains to bullying.
You will be surprised at how many people are not familiar with bullying and how it happens. This campaign is a great way to inform people about bullying and the effects it has on people. Bullying takes on many forms, and this campaign is the perfect way to help people understand bullying and how they can prevent it.
Reaching your target audience in past years would have been a tricky task, but thanks to the advances in technology, reaching your target audience is easier than ever. One of the best ways to reach your target audience and gain supporters is by social media. When you use social media platforms, such as Facebook and Twitter, you gain access to millions of people who are potential supporters of your organization or campaign. Once you create a social media account on either or both of these social media platforms, you can interact with your current supporters and followers and keep them up to date with your campaign and future events.
Does Your Campaign Have Any Future Goals?
When you have goals set for your campaign, you are more likely to gain supporters. Supporters want to know what you have planned for the future and how you are going to go about accomplishing the goals you set. More than anything else, supporters want to be involved. The more you interact with your supporters, the more they will want to be involved with you and make a difference within your campaign. When you create a campaign, you need to have at least 5 goals for the future that you want to reach. Once you have your goals set, you need to devise plans to make sure the goals are met. Keep in mind that you should have short-term and long term goals. Your long term goals will take more time to reach than your short-term goals, but you should not let this discourage you or your campaign. Once you complete one long term goal, you will be motivated to complete the other long term goals you created. This is a win-win situation!
Do You Need or Have Resources Available for Your Supporters?
Any campaign needs to have resources available. If you do not have any, turn to your supporters for help. There are suggested resources for people of every age range. It is in your best interest to have flyers, booklets, and brochures made to explain your campaign in great detail. This information gives new-comers an in-depth look at what your campaign is about and what it addresses. Advertising your campaign is a great way to get the word out about your campaign and all of the great things that your campaign does. Your supporters and followers need more than your words. Having visual stimulation of your plans will entice more people to support your cause and become more helpful and active. Age appropriate material is always a great thing to have with your campaign.
Children ages 5-13 years Old:
- Interactive website
- Illustrated children’s story books
- Interactive games
- Webisodes (episodes watched on the internet)
Parents and Guardians of Children and Young Adults
- Informative website
- Worksheets and informational tip sheets
Therapists and Other Professionals Who Work with Children:
- Engaging website
- Tips and fact sheet
- Guide for interactive activities
- DVD toolkit
There are thousands of things you can do to ensure your anti bullying campaign is successful. The key to success here is being consistent and remaining involved. There will be rough times during your campaign when you feel like things are not happening the way you want them to, but you cannot let this be a cause of you quitting or giving up.
Creating a Call to Action
When you create your campaign’s call to action, you need to make sure that you have a catchy phrase that will grasp the attention of others. You have seen a lot of call to actions and may not realize it. Popular call to actions include “download this awesome program here” or reserve your free getaway here”. Your call to action for your campaign needs to be enticing and should interact with the reader.
Create a Calendar
Aside from the excellent call to action, it will be in your best interest to have a calendar on your website. Your calendar needs have information about upcoming events that your campaign plans to participate in and a brief description about each event. Not only does this show visitors and supporters how involved you are with your campaign, it also shows sincerity.
One thing a campaign needs is an interactive website. An interactive website has more than one way that visitors can interact with their site, such as message boards, polls, and a community. Your website does not have to have all of these interactive tools, but if your website has at least one interactive method, your campaign will be able to grow. Visitors need a way to contact you if they have any questions or concerns about anything regarding your anti bullying campaign.
What Should My Campaign Offer?
This is the part of creating a campaign that causes many people trouble. Your campaign should offer a number of different things. A lot of people choose to offer discounts on the merchandise they offer. A few merchandise items include t-shirts, hats, and other apparel. As far as items are concerned, you may have keychains, mouse pads, and similar items that you may want to offer on your website.
Downloads are another thing that you may want to offer on your campaign website. A lot of people use the internet for research purposes and to help them find things. For this primary reason, you need to have flyers and brochures on your website that are available for download. This is a great way to reach people all around the globe who may want to participate in your campaign and lend a helping hand.
One of the most important things that you need to make sure your campaign offers are tips and hints. Offering hints and tips is the perfect way to help people understand bullying and how they can prevent their child from becoming a victim. A lot of the time, people have a general understanding of bullying, but you need to make sure that your campaign website offers in-depth information and details about the topic of bullying and how it can affect a person’s daily life. The more information your website provides, the more helpful your site is, and the better chance you have of your website and campaign being noticed.